Jaipur BookMark is envisioned as an international publishing event where South Asia meets the world. The first edition of Jaipur BookMark(JBM) was held in Narain Niwas in January, 2014. In its initial year, JBM has established itself as a dynamic forum for the publishing industry. It runs parallel with the Zee Jaipur Literature Festival. With an estimated population of around 1.8 billion, South Asia ranks a close third, after the US and UK, in English and local language publishing. It is home to about 30 languages, 24 of which are Indian, each with an independent print and publishing culture of its own. JBM offers a vast B2B platform for the publishing industry as South Asia is seen as a major outsourcing hub for pre and post-publishing services in print, design, editorial or marketing.