SUPPORT ARTISTES PRESERVE CULTURE

After the landmark success of I Believe Art Matters 2020 and 2021, we present ‘I Believe Art Matters Folk Edition’, showcasing stellar performances and inspiring stories that represent and support Indian folk artists.

The tradition of folk music has a captivating history that continues to evolve, bridge cultures and become a medium of communication across borders and boundaries. But despite establishing itself as a repository of traditional values, collective memories and a rich oral heritage, the popularity of folk music is not immune to cultural turmoil and the relentless throes of modernity which have now made it more important than ever to conserve and promote folk for its survival.

I Believe Art Matters Folk Edition aims to bridge this gap by supporting the local artists and giving them a platform to showcase their talent through active community engagement and encouragement.